Attention UK Marketing

You guys have the opportunity of a lifetime. Anyone who was around during the mid 1990's run now know times like these cannot be taken for granted. We may be embarking on a 7-10 year window where the University could more than pay for John Calipari's salary. And as the photo above let us know, if you make it, we will buy it.

DeWayne Peevy, UK Director of Media Relations, is just the person to get this going. He led the way last year in trying to put the Kentucky brand out in front of everyone again. Inside Kentucky Basketball was a success and it allowed the every day fan to get a behind the scenes look at how all things Kentucky go down on a day-to-day basis. Anytime you can get your audience to care about the people involved more than they already do, it will be a success. Watching the players take every step during the year made you feel more connected than ever. And this was a team we knew wasn't going anywhere at the end of the day.

Having said that, you HAVE to follow this team around. I don't think anyone even realizes how popular this team is going to be. It's a freakin' Dream Team of college basketball. People from all across the country are going to adopt Kentucky as their team. This is a new generation's mid-'90s. It is time to start developing a new rabid fan base that will be fiery for years to come. Kids today have had no reason to have unrealistic expectations year in, year out. This is our chance to mold the newest edition of raging, lunatic Kentucky fans!

Enrollment at the University will be the highest it's been in a decades. There will be a baby boom across the Commonwealth. Husbands and wives will uncharacteristically start getting along again. They might even enjoy spending time with one another during the basketball season. Who knows? The possibilities are endless! We just need you to let us in on the fantastic voyage we are about to take.