Wednesday, April 22, 2009

UK Football Marketing = Genius

This was last year's crowd at the big event.

If I were to ask you what the biggest, most popular event is in the state of Kentucky every year, what would your answer be?

Not sure about you, but my answer would be the Highway 127 Yard Sale.


Having said that, the University of Kentucky marketing department has issued an all out blitz to UK fans everywhere by having an all-UK yard sale this weekend, enticing them to come watch the Blue-White game at Commonwealth Stadium. Tons of UK apparel at rock-bottom prices will include apparel from multiple sports, tons of items and sizes.

This had to have been the ace up their sleeve for decades:


UK gear + UK sporting event = awesome

but

UK gear + UK sporting event + Yard Sale = Life-changing

Cat Scratches broke the story. Stay tuned for more info. Add this breaking news to "Sunny & 80", and you've got something brewing.

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