... in 2009, your University of Kentucky Wildcats new head coach Jonathan Calipari let Big Blue Nation know that his regime was way different than the recent tenures. How did he accomplish this? Coach Cal tweeted a picture of he and LeBron "The King" James sitting in the stands at "The King" LeBron's basketball camp. The new coach was out in front of it mugging for every single media outlet giving him the time of day. And with Twitter, he was in charge of promoting himself, which was even better. Coach Cal took the Twitter world by storm and raced passed every other coach in sports on number of followers (possibly combined), promoting anything and everything UK. Cal used all his connections to let the college basketball world know there was a train a comin'. Our Highness, "The King" LeBron James later came to Rupp during the season and was the "Y" in the Kentucky cheer. This James fella was never heard from again. Wonder if he's doing OK?
Big Blue Booyah on Tom Leach
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