... in 2009, your University of Kentucky Wildcat head football coach Richard P. Brooks (P = PaPaw) was not going to be outdone by the newly popular basketball coach John Calipari and his publicity tour. PaPaw chose not to shy away from this Internet/Twitter world and dipped his toes into the scary scene. Brooks had not been to the Calipari school of branding, or so we thought. It turns out PaPaw may have invented that school, or at least graduated with honors, because his tweets were magical.
From Mother's Day 2009:
"Planted some tomatoes yesterday and can’t wait for them to start. I love fresh tomatoes."
I dare you to find a tweet or twitterer that can get a fan base more fired up than that. God Bless Rich Brooks. Thanks for all you did, and everything you harvested.
Big Blue Booyah on Tom Leach
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