...... in 2002, new Kentucky Athletic Director Mitch Barnhart tried to start his tenure off with a bang by announcing plans for a year long celebration marking its 100th anniversary of organized basketball. As many will remember, it featured Mr. Wildcat jumping out of a birthday cake at Big Blue Madness. The logo to the top would be a staple to the 2002-03 basketball season. Events, promotions, and reunions would be a part of each home game. The logo made its national television debut during NASCAR’s NAPA 500 in Atlanta. Lexington-based company Valvoline displayed the logo on the hood of Johnny Benson’s #72 car during the October 27th race. The UK Radio Network would also rebroadcast the top 10 greatest games beginning December 29th for 10 consecutive nights. Other promotions included Pepsi making a special 100th Anniversary can with top 10 moments on each can and McDonald’s distributing a commemorative poster.
Big Blue Booyah on Tom Leach
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